- achievement
- red connotes an element of sex
- aimed at men -women would feel intimidated
- success
- attractiveness
- uplifting
- equality
Product
The product gives a very clear target audience in one of the adverts, but in the other it is made clear that both sexes are being targeted even though the idea of just men still stays in the theme. This is shown by connatating with the color red, giving the element of sex. By doing this it could be considered that women would feel intimidated by this airline becsue showing many attractive women , they would feel that they would be looked down upon.
A main reason why it would be mainly suite to men is that in all the scenes and signs of care ont he plane is a woman serving a man and not the other way round. This also contributes to the feeling of women being hesitant to book flights there.
The product is a very well presented through the advertisments such as there TV adverts. This gives an amazingly uplifting feel to there company and makes you feel inc;lined to travel with them.
A main reason why it would be mainly suite to men is that in all the scenes and signs of care ont he plane is a woman serving a man and not the other way round. This also contributes to the feeling of women being hesitant to book flights there.
The product is a very well presented through the advertisments such as there TV adverts. This gives an amazingly uplifting feel to there company and makes you feel inc;lined to travel with them.
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