Marketing is a promotion of a product, intended to be sold to a specific target audience. Marketing is made up of many smaller contributors such as advertising, press release, public relations and focus groups. This structure under marketing is known as the umbrella term.
Marketing is based on identifying the market audience; knowing this would enable any product to be sold to a focused group of people and advertised at places the preferred audience would go or see. For example, a company selling Vans selling vans are going to be marketing there product in places where their targeted audience of teenagers would buy it and go such as the cinema and town centres, and online they would use the social networking sites.
Even though a company may know who there audience is, they need to understand it more therefore they need to research into it. Doing this would help towards many things such as the process of developing the product and making the product easier for the target to understand enjoy. Whilst doing the audience research there are many things that need to be involved in either a questionnaire or just general question and answer with a vox pop. A few main things would be the key functions, where you can buy it, but obviously this depends entirely on what the product is.
Another factor is the price, getting the right price is essential to get the audience to buy the product but because of the different pricing ideas, such as cost plus, competitive, penetration, price skimming and destroyer pricing. Without doing research, finding out the best idea on pricing would be extremely difficult.
Over all, marketing is a very complex and competitive recipe to ensure the sale of a product or company. Every task given to advertise or even package products is all apart of marketing and depending on how well this is executed, decides how well the product is developed and sold in the future.
2. what is involved in a marketing campaign? ( tools and techniques)
There is so much that comes under the heading 'marketing', the ones considered the main sub headings are focus groups, advertising, audience research and PR.
The focus groups are when the marketing team get a group of people together that they would consider to be there targeted audience and get them talking about the product. Doing this, improves the development of the product and helps the marketing team immensely to ensure they have thought out about the audience and product ideas. The focus group research could come under the title of audience research but because it finds out about the product development as well it is given its own heading.
The audience research is the most important process within marketing because this enables the company to elaborate there ideas for the suitable pricing, promotion, product and place. The 4P's are very reliant on finding the target audience , because without this, from the audiences point of view, there is no product.
After the research into the target audience is compatible enough, the marketing campaign would continue on to composing a Press Release. This would be written, intending to communicate to a directed members of the news media so there product is announced and introduced to the specified audience, in the words of sounding news worthy. This would be sent to a variety of different sources such as newspapers, magazines, radio, and TV networks. This creates a sturdy foundation for when it comes to advertising and promoting the product in particular places, to certain people, again relating to the 4P's.
Having processed through the press release, advertising would be looked upon. There are many differnet ways of advertsing such as Publication adverts, web, TV and outdoor, but only few would be selected for a certain audience. For example, companies arent going to advertise products for teenagers in the Independent; there is no common interest from teenagers, therefore no one would know about it unless advertised somewhere else. Companies are going to be using advertising as another form of communication, to persuade or interest the target audience and engage audience with the product. In all advertsing the desired affect would be to drive consumer interest in such a way that they feel the product as a nessetity. This depends on exactley how an advert is portryaed and shown to an audiecne.
After the research into the target audience is compatible enough, the marketing campaign would continue on to composing a Press Release. This would be written, intending to communicate to a directed members of the news media so there product is announced and introduced to the specified audience, in the words of sounding news worthy. This would be sent to a variety of different sources such as newspapers, magazines, radio, and TV networks. This creates a sturdy foundation for when it comes to advertising and promoting the product in particular places, to certain people, again relating to the 4P's.
Having processed through the press release, advertising would be looked upon. There are many differnet ways of advertsing such as Publication adverts, web, TV and outdoor, but only few would be selected for a certain audience. For example, companies arent going to advertise products for teenagers in the Independent; there is no common interest from teenagers, therefore no one would know about it unless advertised somewhere else. Companies are going to be using advertising as another form of communication, to persuade or interest the target audience and engage audience with the product. In all advertsing the desired affect would be to drive consumer interest in such a way that they feel the product as a nessetity. This depends on exactley how an advert is portryaed and shown to an audiecne.
No comments:
Post a Comment